--- title: About Muloo | Technical systems and AI, Cape Town description: Muloo is a Cape Town based technical systems and AI firm. HubSpot partner for around ten years, building revenue systems for about eight. Who we are and where we came from. image: https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/brand/share-default.jpg --- [Skip to content](https://build.wearemuloo.com/about#main-content) [muloo](https://build.wearemuloo.com/?hsLang=en) - [Build](https://build.wearemuloo.com/build?hsLang=en) ▾ - [RevOps](https://build.wearemuloo.com/revops?hsLang=en) ▾ - [Grow](https://build.wearemuloo.com/grow?hsLang=en) ▾ - [AI](https://build.wearemuloo.com/ai?hsLang=en) ▾ - [Products](https://build.wearemuloo.com/products?hsLang=en) ▾ - [Resources](https://build.wearemuloo.com/blog?hsLang=en) ▾ - [Company](https://build.wearemuloo.com/about?hsLang=en) ▾ ⌕ What's broken? [Client Login](https://hub.wearemuloo.com/) [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) What is broken - [We just bought HubSpot and nobody has set it up Guided onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [The portal got away from us Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [We are moving off Salesforce or spreadsheets Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Our systems do not talk to each other Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [Our website needs a developer to change a word Website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) What we do about it - [Guided onboarding 4 to 8 weeks](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [Full implementation 8 to 16 weeks](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en) - [Portal rescue 3 to 8 weeks](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [Migration 6 to 12 weeks](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Integrations 2 to 10 weeks](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [HubSpot website build 8 to 14 weeks](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) - [CRM architecture review 2 to 3 weeks](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) Where to start - [Free HubSpot audit What is actually wrong with your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Build overview The whole stream on one page](https://build.wearemuloo.com/build?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Free, and yours to keep Run the audit before you decide anything. Data quality, broken workflows, unused licences and automation nobody owns, scored on your own portal. [Run the free audit →](https://build.wearemuloo.com/hubspot-audit?hsLang=en) What is broken - [The process lives in people’s heads Sales process workshop](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [Sales and marketing disagree on what a lead is RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leads come in and nothing happens to them RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leadership cannot see the pipeline properly Reporting platform](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [We need a RevOps function but cannot hire one Monthly advisory](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) What we do about it - [Sales process workshop 2 days](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [RevOps blueprint 4 to 6 weeks](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Revenue operating system 8 to 14 weeks](https://build.wearemuloo.com/solutions/revenue-operating-system?hsLang=en) - [Monthly RevOps advisory Ongoing](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) Where to start - [RevOps overview The whole stream on one page](https://build.wearemuloo.com/revops?hsLang=en) - [CRM architecture review An independent read on what you have](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Not sure which Start with the symptom instead. Nobody wakes up needing integrations. They wake up because their systems do not talk to each other. [Route me →](https://build.wearemuloo.com/hubspot?hsLang=en) What is broken - [We are not generating enough pipeline Automated lead generation](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [Campaigns ship but we cannot measure them Campaign build](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content stopped after the launch push Content engine](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [We cannot tell which campaigns produce revenue Reporting platform](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Marketing is one person doing everything Managed marketing retainer](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [We spend on ads and cannot tie it to revenue Paid media management](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) What we do about it - [Managed marketing retainer Monthly](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [Paid media management Monthly](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) - [Landing page and campaign build 2 to 4 weeks](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content engine setup 6 to 10 weeks](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [Automated lead generation 4 to 8 weeks](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [HubSpot website build 8 to 14 weeks](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) Where to start - [Grow overview The whole stream on one page](https://build.wearemuloo.com/grow?hsLang=en) - [HubSpot pricing calculator Size the new credit model before October](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Before the pricing changes New HubSpot pricing lands in October. The calculator works out what your seats and credits cost under the new credit model, using your numbers rather than a sales estimate. [Open the calculator →](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) What is broken - [We are asked to allow AI and nobody can sign it off Govern it first](https://build.wearemuloo.com/ai?hsLang=en) - [We want an agent that actually does the work Build it properly](https://build.wearemuloo.com/ai?hsLang=en) - [We do not know where AI would even help Find the use case](https://build.wearemuloo.com/ai?hsLang=en) - [We bought AI tools and nobody uses them Get it adopted](https://build.wearemuloo.com/ai?hsLang=en) What we do about it - [Govern Guardrails, scoped permissions, logging, human checkpoints](https://build.wearemuloo.com/ai?hsLang=en) - [Build Agents and custom AI against your own data](https://build.wearemuloo.com/ai?hsLang=en) - [Use Putting it where it genuinely helps the revenue motion](https://build.wearemuloo.com/ai?hsLang=en) - [Adopt The enablement that stops it being bought and shelved](https://build.wearemuloo.com/ai?hsLang=en) Where to start - [AI overview The whole stream on one page](https://build.wearemuloo.com/ai?hsLang=en) - [Muloo Audit An agent you can point at your portal today](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Not sure which Start with the symptom instead. Nobody wakes up needing integrations. They wake up because their systems do not talk to each other. [Route me →](https://build.wearemuloo.com/hubspot?hsLang=en) The products - [Muloo Audit Automated HubSpot portal diagnostics](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting Leadership visibility across pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/) - [Muloo Signals Market, account and contact triggers signals.wearemuloo.com](https://signals.wearemuloo.com/) Run on your portal - [Reporting platform setup Agreed definitions, a dashboard per meeting](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Signals subscription Which accounts are in play this week](https://build.wearemuloo.com/solutions/signals?hsLang=en) - [Free HubSpot audit The diagnostic, at no cost](https://build.wearemuloo.com/hubspot-audit?hsLang=en) Overview - [All products What we build and run, and who it is for](https://build.wearemuloo.com/products?hsLang=en) - [Why we build our own The Empower argument](https://build.wearemuloo.com/products?hsLang=en) Empower Built is not the finish line. Run is. The tooling we use ourselves to speed up delivery and surface what is worth acting on. Available to run on your portal, not just ours. [See the products →](https://build.wearemuloo.com/products?hsLang=en) Free tools - [Free HubSpot audit What is actually wrong with your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Ads ROI calculator What paid would return, before you spend it](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en) - [HubSpot pricing calculator Size the new credit model before October](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [All tools Everything free, in one place](https://build.wearemuloo.com/tools?hsLang=en) Our apps - [Muloo Audit The audit agent, on your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting The reporting hub for pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/) - [Muloo Signals Accounts worth acting on this week signals.wearemuloo.com](https://signals.wearemuloo.com/) Reading - [Resource library Articles, case studies, downloads and tools](https://build.wearemuloo.com/blog?hsLang=en) - [Case studies What changed, and what it was worth](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) Free, and yours to keep Point the audit agent at your portal. Data quality, broken workflows, unused licences and automation nobody owns. The findings are yours whether you engage us or not. [Run the free audit →](https://build.wearemuloo.com/hubspot-audit?hsLang=en) Muloo - [About Who we are and why we exist](https://build.wearemuloo.com/about?hsLang=en) - [How we work Diagnose, architect, build, operate](https://build.wearemuloo.com/how-we-work?hsLang=en) - [Partners HubSpot and Google](https://build.wearemuloo.com/partners?hsLang=en) - [Careers Capability over credentials](https://build.wearemuloo.com/about/careers?hsLang=en) Talk to us - [Contact You will speak to a dedicated specialist, not a form](https://build.wearemuloo.com/contact?hsLang=en) - [WhatsApp Message us directly, a person replies wa.me](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) Build What is broken - [We just bought HubSpot and nobody has set it up](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [The portal got away from us](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [We are moving off Salesforce or spreadsheets](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Our systems do not talk to each other](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [Our website needs a developer to change a word](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) What we do about it - [Guided onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [Full implementation](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en) - [Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [HubSpot website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) - [CRM architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) Where to start - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Build overview](https://build.wearemuloo.com/build?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) RevOps What is broken - [The process lives in people’s heads](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [Sales and marketing disagree on what a lead is](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leads come in and nothing happens to them](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leadership cannot see the pipeline properly](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [We need a RevOps function but cannot hire one](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) What we do about it - [Sales process workshop](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Revenue operating system](https://build.wearemuloo.com/solutions/revenue-operating-system?hsLang=en) - [Monthly RevOps advisory](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) Where to start - [RevOps overview](https://build.wearemuloo.com/revops?hsLang=en) - [CRM architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) Grow What is broken - [We are not generating enough pipeline](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [Campaigns ship but we cannot measure them](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content stopped after the launch push](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [We cannot tell which campaigns produce revenue](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Marketing is one person doing everything](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [We spend on ads and cannot tie it to revenue](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) What we do about it - [Managed marketing retainer](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [Paid media management](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) - [Landing page and campaign build](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content engine setup](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [Automated lead generation](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [HubSpot website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) Where to start - [Grow overview](https://build.wearemuloo.com/grow?hsLang=en) - [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) AI What is broken - [We are asked to allow AI and nobody can sign it off](https://build.wearemuloo.com/ai?hsLang=en) - [We want an agent that actually does the work](https://build.wearemuloo.com/ai?hsLang=en) - [We do not know where AI would even help](https://build.wearemuloo.com/ai?hsLang=en) - [We bought AI tools and nobody uses them](https://build.wearemuloo.com/ai?hsLang=en) What we do about it - [Govern](https://build.wearemuloo.com/ai?hsLang=en) - [Build](https://build.wearemuloo.com/ai?hsLang=en) - [Use](https://build.wearemuloo.com/ai?hsLang=en) - [Adopt](https://build.wearemuloo.com/ai?hsLang=en) Where to start - [AI overview](https://build.wearemuloo.com/ai?hsLang=en) - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) Products The products - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting](https://reporting.wearemuloo.com/) - [Muloo Signals](https://signals.wearemuloo.com/) Run on your portal - [Reporting platform setup](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Signals subscription](https://build.wearemuloo.com/solutions/signals?hsLang=en) - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) Overview - [All products](https://build.wearemuloo.com/products?hsLang=en) - [Why we build our own](https://build.wearemuloo.com/products?hsLang=en) Resources Free tools - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Ads ROI calculator](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en) - [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [All tools](https://build.wearemuloo.com/tools?hsLang=en) Our apps - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting](https://reporting.wearemuloo.com/) - [Muloo Signals](https://signals.wearemuloo.com/) Reading - [Resource library](https://build.wearemuloo.com/blog?hsLang=en) - [Case studies](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) Company Muloo - [About](https://build.wearemuloo.com/about?hsLang=en) - [How we work](https://build.wearemuloo.com/how-we-work?hsLang=en) - [Partners](https://build.wearemuloo.com/partners?hsLang=en) - [Careers](https://build.wearemuloo.com/about/careers?hsLang=en) Talk to us - [Contact](https://build.wearemuloo.com/contact?hsLang=en) - [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Client Login](https://hub.wearemuloo.com/) [WhatsApp us](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) 1. Company 2. About About Muloo # A technical firm that happens to be very good at HubSpot. We started as a HubSpot agency and grew out of it. What we do now is build the revenue systems underneath a business, on HubSpot where that is the right platform, and on whatever else the job actually needs. [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) [Meet the team](https://build.wearemuloo.com/about#team) A named specialist replies within one working day. At a glance Based in Cape Town, working with teams in South Africa and the UK HubSpot partner Around ten years, Gold tier What we build HubSpot, RevOps, applied AI and our own products Who you deal with The engineer doing the work ## What is Muloo? Muloo is a Cape Town based technical systems and AI firm. We design and build the systems revenue teams run on: HubSpot architecture and implementation, revenue operations, demand generation, applied AI, and our own products. We have been a HubSpot partner for around ten years and have been building Muloo for about eight. The short version ## Where we come from. - ~10 yrs HubSpot partner - ~8 yrs Building Muloo - 5 Streams, one platform - Cape Town Where we are ## Why we stopped calling ourselves an agency Because the work stopped being marketing work. The problems clients brought us were architectural: a CRM nobody trusted, a process that existed in a spreadsheet, reporting that could not survive a board meeting. Those are engineering problems wearing a marketing job title, and an agency is not shaped to solve them. So we changed the shape rather than the pitch. Ten years before Muloo, the work was international outsourcing into South Africa. That is where the operational bias comes from, and why we care more about whether a process survives contact with a real team than whether it looks good in a deck. How we think ## Four things we will not trade away. Not values on a wall. These are the positions that cost us work, which is the only way to tell whether a principle is real. - 01 ### The system outlives the project Anyone can ship something that works on handover day. We build for the version of your team that is twice the size and has forgotten why anything was set up that way. - 02 ### We say when the answer is no Some budgets are too small, some channels are wrong for the buyer, and some platforms are the wrong choice. Saying so early costs us a project and saves you a year. - 03 ### Small team, no relay You deal with the person doing the work. There is no account manager passing messages to a delivery team you never meet, because that layer only exists to make agencies scalable. - 04 ### We use what we sell Our own portal, our own reporting, our own agents. The tools we point at your business are the ones we run ours on, which is the only honest test of whether they work. Who you deal with ## A small team, deliberately. You get the person who did the work, not a summary of it. Pick who you want to talk to. - ![Jarrud van der Merwe](https://build.wearemuloo.com/hs-fs/hubfs/raw_assets/public/muloo-2026/images/people/jarrud.png?width=96&height=96&name=jarrud.png) ### Jarrud van der Merwe Founder. Lead architect and engineer Scopes the work, designs the architecture and stays on the build. A HubSpot partner for around ten years, and a decade in international outsourcing before that. - HubSpot architecture - Integrations - Applied AI - Sales engineering [Book with Jarrud, opens HubSpot meetings in a new tab](https://meetings.hubspot.com/jarrud2/jarrud) [Jarrud van der Merwe on LinkedIn, opens in a new tab](https://www.linkedin.com/in/jarrud/) - ![Grant Watt](https://build.wearemuloo.com/hs-fs/hubfs/raw_assets/public/muloo-2026/images/people/grant.png?width=96&height=96&name=grant.png) ### Grant Watt Client director. PMO and operations Runs the programme office and delivery operations, so timelines, scope and handovers stay honest. - Programme management - Delivery operations [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) [Grant Watt on LinkedIn, opens in a new tab](https://www.linkedin.com/in/grant-watt-61a339b/) - ![Jhani Coetzee](https://build.wearemuloo.com/hs-fs/hubfs/raw_assets/public/muloo-2026/images/people/jhani.png?width=96&height=96&name=jhani.png) ### Jhani Coetzee Client director Owns the client relationship and keeps the work pointed at the outcome the business actually needs. - Client direction - Account strategy [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) [Jhani Coetzee on LinkedIn, opens in a new tab](https://www.linkedin.com/in/jhanicoetzee/) - ![Candice Lloyd](https://build.wearemuloo.com/hs-fs/hubfs/raw_assets/public/muloo-2026/images/people/candice.png?width=96&height=96&name=candice.png) ### Candice Lloyd HubSpot delivery expert Builds it properly in the portal and hands it over documented, so your team can run it without us. - HubSpot delivery - Onboarding - Documentation [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) [Candice Lloyd on LinkedIn, opens in a new tab](https://www.linkedin.com/in/candice-lloyd-595010150/) Careers ## We are always looking for someone a little unusual. No job board, no vacancy list. If you are curious, build things for fun and would rather work out the answer than wait to be handed it, we want to hear from you, whether there is a role open today or not. We don't care about degrees. We care about what you can do. [Show us what you've got](https://build.wearemuloo.com/about/careers?hsLang=en) Who does well here - Would rather pave the road than wait for one - Can't leave a broken system alone - Loves tech, and is already using AI daily - Starts before being asked - Open to ideas that are not theirs - Breaks moulds on purpose, not by accident - Explains the complicated simply Already know what you need? ## Skip the reading. Book 45 minutes. Tell us what is going on and we come to the call having already looked at it. If we are not the right fit, we say so. [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) What that looks like in practice ## What changed, and what it was worth. - ### [Build · integrations Rescued and rebuilt across 20+ product lines A fragmented portal consolidated into one data model with documented integrations and a pipeline people use. EPI-USE](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) - ### [Grow · RevOps An underused portal becomes a growth platform Cleaned the CRM, rebuilt lifecycle stages and gave leadership a forecast they could defend. W.consulting](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) - ### [Build · website A client portal and a theme-based website Migrated off a legacy stack onto HubSpot with a modular theme the marketing team runs themselves. Phillips Law](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) [All case studies](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) Elsewhere on the site ## If you want the detail rather than the story. - [How we work → The four steps, and what is different about them](https://build.wearemuloo.com/how-we-work?hsLang=en) - [Partners → The accreditations, and what they actually mean](https://build.wearemuloo.com/partners?hsLang=en) - [Writing → Working notes from live builds](https://build.wearemuloo.com/blog?hsLang=en) Talk to us ## Tell us what is going on. One form, one reply, from the person who would do the work. No sequence, no SDR, no chasing. - A reply within one working day - From a dedicated specialist, not an account manager - No sales sequence unless you ask for one Rather pick a time now? [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) Leave this field empty Protected by reCAPTCHA. We do not sell, share or rent your details. muloo HubSpot is the core. We architect it, we put the revenue process on it, we grow demand through it, we make it smart with AI, and we run it on our own products. We are AI-first in how we work, so the build moves faster. [Book 45 minutes](https://build.wearemuloo.com/book-a-call?hsLang=en) [WhatsApp us](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) 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Try the search box, or book a call and ask us directly. Not sure where to start? Ask Muloo ```json { "@context" : "https://schema.org", "@id" : "https://www.wearemuloo.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "ZA", "addressLocality" : "Cape Town", "addressRegion" : "Western Cape" }, "description" : "Muloo is a technical systems and AI acceleration firm. We architect, build and run HubSpot as the core of the revenue stack.", "email" : "hello@muloo.co", "name" : "Muloo", "sameAs" : [ "https://www.linkedin.com/company/muloo" ], "url" : "https://www.wearemuloo.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.wearemuloo.com/#website", "@type" : "WebSite", "name" : "Muloo", "publisher" : { "@id" : "https://www.wearemuloo.com/#organization" }, "url" : "https://www.wearemuloo.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "Person", "description" : "Scopes the work, designs the architecture and stays on the build. A HubSpot partner for around ten years, and a decade in international outsourcing before that.", "image" : "//8066413.fs1.hubspotusercontent-na1.net/hubfs/8066413/raw_assets/public/muloo-2026/images/people/jarrud.png", "jobTitle" : "Founder. Lead architect and engineer", "knowsAbout" : [ "HubSpot architecture", "Integrations", "Applied AI", "Sales engineering" ], "name" : "Jarrud van der Merwe", "sameAs" : [ "https://www.linkedin.com/in/jarrud/" ], "worksFor" : { "@id" : "https://www.wearemuloo.com#organization", "@type" : "Organization", "name" : "Muloo" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Person", "description" : "Runs the programme office and delivery operations, so timelines, scope and handovers stay honest.", "image" : "//8066413.fs1.hubspotusercontent-na1.net/hubfs/8066413/raw_assets/public/muloo-2026/images/people/grant.png", "jobTitle" : "Client director. PMO and operations", "knowsAbout" : [ "Programme management", "Delivery operations" ], "name" : "Grant Watt", "sameAs" : [ "https://www.linkedin.com/in/grant-watt-61a339b/" ], "worksFor" : { "@id" : "https://www.wearemuloo.com#organization", "@type" : "Organization", "name" : "Muloo" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Person", "description" : "Owns the client relationship and keeps the work pointed at the outcome the business actually needs.", "image" : "//8066413.fs1.hubspotusercontent-na1.net/hubfs/8066413/raw_assets/public/muloo-2026/images/people/jhani.png", "jobTitle" : "Client director", "knowsAbout" : [ "Client direction", "Account strategy" ], "name" : "Jhani Coetzee", "sameAs" : [ "https://www.linkedin.com/in/jhanicoetzee/" ], "worksFor" : { "@id" : "https://www.wearemuloo.com#organization", "@type" : "Organization", "name" : "Muloo" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Person", "description" : "Builds it properly in the portal and hands it over documented, so your team can run it without us.", "image" : "//8066413.fs1.hubspotusercontent-na1.net/hubfs/8066413/raw_assets/public/muloo-2026/images/people/candice.png", "jobTitle" : "HubSpot delivery expert", "knowsAbout" : [ "HubSpot delivery", "Onboarding", "Documentation" ], "name" : "Candice Lloyd", "sameAs" : [ "https://www.linkedin.com/in/candice-lloyd-595010150/" ], "worksFor" : { "@id" : "https://www.wearemuloo.com#organization", "@type" : "Organization", "name" : "Muloo" } } ```