--- title: HubSpot integrations | Muloo description: HubSpot wired to your ERP, finance or product systems, with a clear owner for every field and a sync you can actually debug. image: https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/brand/share-default.jpg --- [Skip to content](https://build.wearemuloo.com/solutions/integrations#main-content) [muloo](https://build.wearemuloo.com/?hsLang=en) - [Build](https://build.wearemuloo.com/build?hsLang=en) ▾ - [RevOps](https://build.wearemuloo.com/revops?hsLang=en) ▾ - [Grow](https://build.wearemuloo.com/grow?hsLang=en) ▾ - [AI](https://build.wearemuloo.com/ai?hsLang=en) ▾ - [Products](https://build.wearemuloo.com/products?hsLang=en) ▾ - [Resources](https://build.wearemuloo.com/blog?hsLang=en) ▾ - [Company](https://build.wearemuloo.com/about?hsLang=en) ▾ ⌕ What's broken? [Client Login](https://hub.wearemuloo.com/) [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) What is broken - [We just bought HubSpot and nobody has set it up Guided onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [The portal got away from us Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [We are moving off Salesforce or spreadsheets Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Our systems do not talk to each other Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [Our website needs a developer to change a word Website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) What we do about it - [Guided onboarding 4 to 8 weeks](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [Full implementation 8 to 16 weeks](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en) - [Portal rescue 3 to 8 weeks](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [Migration 6 to 12 weeks](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Integrations 2 to 10 weeks](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [HubSpot website build 8 to 14 weeks](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) - [CRM architecture review 2 to 3 weeks](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) Where to start - [Free HubSpot audit What is actually wrong with your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Build overview The whole stream on one page](https://build.wearemuloo.com/build?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Free, and yours to keep Run the audit before you decide anything. Data quality, broken workflows, unused licences and automation nobody owns, scored on your own portal. [Run the free audit →](https://build.wearemuloo.com/hubspot-audit?hsLang=en) What is broken - [The process lives in people’s heads Sales process workshop](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [Sales and marketing disagree on what a lead is RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leads come in and nothing happens to them RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leadership cannot see the pipeline properly Reporting platform](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [We need a RevOps function but cannot hire one Monthly advisory](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) What we do about it - [Sales process workshop 2 days](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [RevOps blueprint 4 to 6 weeks](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Revenue operating system 8 to 14 weeks](https://build.wearemuloo.com/solutions/revenue-operating-system?hsLang=en) - [Monthly RevOps advisory Ongoing](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) Where to start - [RevOps overview The whole stream on one page](https://build.wearemuloo.com/revops?hsLang=en) - [CRM architecture review An independent read on what you have](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Not sure which Start with the symptom instead. Nobody wakes up needing integrations. They wake up because their systems do not talk to each other. [Route me →](https://build.wearemuloo.com/hubspot?hsLang=en) What is broken - [We are not generating enough pipeline Automated lead generation](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [Campaigns ship but we cannot measure them Campaign build](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content stopped after the launch push Content engine](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [We cannot tell which campaigns produce revenue Reporting platform](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Marketing is one person doing everything Managed marketing retainer](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [We spend on ads and cannot tie it to revenue Paid media management](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) What we do about it - [Managed marketing retainer Monthly](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [Paid media management Monthly](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) - [Landing page and campaign build 2 to 4 weeks](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content engine setup 6 to 10 weeks](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [Automated lead generation 4 to 8 weeks](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [HubSpot website build 8 to 14 weeks](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) Where to start - [Grow overview The whole stream on one page](https://build.wearemuloo.com/grow?hsLang=en) - [HubSpot pricing calculator Size the new credit model before October](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Before the pricing changes New HubSpot pricing lands in October. The calculator works out what your seats and credits cost under the new credit model, using your numbers rather than a sales estimate. [Open the calculator →](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) What is broken - [We are asked to allow AI and nobody can sign it off Govern it first](https://build.wearemuloo.com/ai?hsLang=en) - [We want an agent that actually does the work Build it properly](https://build.wearemuloo.com/ai?hsLang=en) - [We do not know where AI would even help Find the use case](https://build.wearemuloo.com/ai?hsLang=en) - [We bought AI tools and nobody uses them Get it adopted](https://build.wearemuloo.com/ai?hsLang=en) What we do about it - [Govern Guardrails, scoped permissions, logging, human checkpoints](https://build.wearemuloo.com/ai?hsLang=en) - [Build Agents and custom AI against your own data](https://build.wearemuloo.com/ai?hsLang=en) - [Use Putting it where it genuinely helps the revenue motion](https://build.wearemuloo.com/ai?hsLang=en) - [Adopt The enablement that stops it being bought and shelved](https://build.wearemuloo.com/ai?hsLang=en) Where to start - [AI overview The whole stream on one page](https://build.wearemuloo.com/ai?hsLang=en) - [Muloo Audit An agent you can point at your portal today](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Not sure which Start with the symptom instead. Nobody wakes up needing integrations. They wake up because their systems do not talk to each other. [Route me →](https://build.wearemuloo.com/hubspot?hsLang=en) The products - [Muloo Audit Automated HubSpot portal diagnostics](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting Leadership visibility across pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/) - [Muloo Signals Market, account and contact triggers signals.wearemuloo.com](https://signals.wearemuloo.com/) Run on your portal - [Reporting platform setup Agreed definitions, a dashboard per meeting](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Signals subscription Which accounts are in play this week](https://build.wearemuloo.com/solutions/signals?hsLang=en) - [Free HubSpot audit The diagnostic, at no cost](https://build.wearemuloo.com/hubspot-audit?hsLang=en) Overview - [All products What we build and run, and who it is for](https://build.wearemuloo.com/products?hsLang=en) - [Why we build our own The Empower argument](https://build.wearemuloo.com/products?hsLang=en) Empower Built is not the finish line. Run is. The tooling we use ourselves to speed up delivery and surface what is worth acting on. Available to run on your portal, not just ours. [See the products →](https://build.wearemuloo.com/products?hsLang=en) Free tools - [Free HubSpot audit What is actually wrong with your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Ads ROI calculator What paid would return, before you spend it](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en) - [HubSpot pricing calculator Size the new credit model before October](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [All tools Everything free, in one place](https://build.wearemuloo.com/tools?hsLang=en) Our apps - [Muloo Audit The audit agent, on your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting The reporting hub for pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/) - [Muloo Signals Accounts worth acting on this week signals.wearemuloo.com](https://signals.wearemuloo.com/) Reading - [Resource library Articles, case studies, downloads and tools](https://build.wearemuloo.com/blog?hsLang=en) - [Case studies What changed, and what it was worth](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) Free, and yours to keep Point the audit agent at your portal. Data quality, broken workflows, unused licences and automation nobody owns. The findings are yours whether you engage us or not. [Run the free audit →](https://build.wearemuloo.com/hubspot-audit?hsLang=en) Muloo - [About Who we are and why we exist](https://build.wearemuloo.com/about?hsLang=en) - [How we work Diagnose, architect, build, operate](https://build.wearemuloo.com/how-we-work?hsLang=en) - [Partners HubSpot and Google](https://build.wearemuloo.com/partners?hsLang=en) - [Careers Capability over credentials](https://build.wearemuloo.com/about/careers?hsLang=en) Talk to us - [Contact You will speak to a dedicated specialist, not a form](https://build.wearemuloo.com/contact?hsLang=en) - [WhatsApp Message us directly, a person replies wa.me](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) Build What is broken - [We just bought HubSpot and nobody has set it up](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [The portal got away from us](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [We are moving off Salesforce or spreadsheets](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Our systems do not talk to each other](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [Our website needs a developer to change a word](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) What we do about it - [Guided onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [Full implementation](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en) - [Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [HubSpot website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) - [CRM architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) Where to start - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Build overview](https://build.wearemuloo.com/build?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) RevOps What is broken - [The process lives in people’s heads](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [Sales and marketing disagree on what a lead is](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leads come in and nothing happens to them](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leadership cannot see the pipeline properly](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [We need a RevOps function but cannot hire one](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) What we do about it - [Sales process workshop](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Revenue operating system](https://build.wearemuloo.com/solutions/revenue-operating-system?hsLang=en) - [Monthly RevOps advisory](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) Where to start - [RevOps overview](https://build.wearemuloo.com/revops?hsLang=en) - [CRM architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) Grow What is broken - [We are not generating enough pipeline](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [Campaigns ship but we cannot measure them](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content stopped after the launch push](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [We cannot tell which campaigns produce revenue](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Marketing is one person doing everything](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [We spend on ads and cannot tie it to revenue](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) What we do about it - [Managed marketing retainer](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [Paid media management](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) - [Landing page and campaign build](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content engine setup](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [Automated lead generation](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [HubSpot website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) Where to start - [Grow overview](https://build.wearemuloo.com/grow?hsLang=en) - [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) AI What is broken - [We are asked to allow AI and nobody can sign it off](https://build.wearemuloo.com/ai?hsLang=en) - [We want an agent that actually does the work](https://build.wearemuloo.com/ai?hsLang=en) - [We do not know where AI would even help](https://build.wearemuloo.com/ai?hsLang=en) - [We bought AI tools and nobody uses them](https://build.wearemuloo.com/ai?hsLang=en) What we do about it - [Govern](https://build.wearemuloo.com/ai?hsLang=en) - [Build](https://build.wearemuloo.com/ai?hsLang=en) - [Use](https://build.wearemuloo.com/ai?hsLang=en) - [Adopt](https://build.wearemuloo.com/ai?hsLang=en) Where to start - [AI overview](https://build.wearemuloo.com/ai?hsLang=en) - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) Products The products - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting](https://reporting.wearemuloo.com/) - [Muloo Signals](https://signals.wearemuloo.com/) Run on your portal - [Reporting platform setup](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Signals subscription](https://build.wearemuloo.com/solutions/signals?hsLang=en) - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) Overview - [All products](https://build.wearemuloo.com/products?hsLang=en) - [Why we build our own](https://build.wearemuloo.com/products?hsLang=en) Resources Free tools - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Ads ROI calculator](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en) - [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [All tools](https://build.wearemuloo.com/tools?hsLang=en) Our apps - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting](https://reporting.wearemuloo.com/) - [Muloo Signals](https://signals.wearemuloo.com/) Reading - [Resource library](https://build.wearemuloo.com/blog?hsLang=en) - [Case studies](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) Company Muloo - [About](https://build.wearemuloo.com/about?hsLang=en) - [How we work](https://build.wearemuloo.com/how-we-work?hsLang=en) - [Partners](https://build.wearemuloo.com/partners?hsLang=en) - [Careers](https://build.wearemuloo.com/about/careers?hsLang=en) Talk to us - [Contact](https://build.wearemuloo.com/contact?hsLang=en) - [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Client Login](https://hub.wearemuloo.com/) [WhatsApp us](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) 1. [Solutions](https://build.wearemuloo.com/solutions?hsLang=en) 2. [Build](https://build.wearemuloo.com/solutions?hsLang=en) 3. Integrations The HubSpot core # Your systems do not talk to each other. HubSpot wired to your store, finance system, ERP, database or custom application, with a clear owner for every field and a sync you can actually debug. [Talk to us about this](https://build.wearemuloo.com/contact?hsLang=en) Run the free audit A named specialist replies within one working day. No sales sequence. At a glance Typical duration Two to ten weeks per integration Common targets Commerce, finance, ERP, data warehouse, apps Sync direction One-way by default ## How does Muloo integrate HubSpot with other systems? We define which system owns each field, then build the sync using native connectors, the HubSpot API or a middleware layer, whichever is cheapest to run. Every integration ships with error handling, logging and a documented field map, so a failure is visible rather than silent. What you get ## What you get. - 01 ### A field ownership map Which system is the source of truth for each field, and what happens when both change it. This is the decision that makes or breaks a sync. - 02 ### The integration itself Native connector, API build or middleware, chosen on running cost and maintainability rather than on what is quickest to demo. - 03 ### Visible failure Logging, retries and alerting, so a broken sync raises its hand instead of quietly corrupting your reporting for a month. - 04 ### Commerce in the CRM Shopify stores we build and connect, with orders and customers in HubSpot and live products pulled into HubSpot website modules. - 05 ### Finance that talks back Custom finance connectors for Sage, Xero and bespoke ledgers, so sales sees invoices and payment status without asking accounts. - 06 ### The layer HubSpot cannot host Self hosted services, databases, calculators, web apps and iOS and Android apps on Railway, Google Cloud or your own servers, feeding HubSpot. Where your data lives ## Systems we have connected HubSpot to. ### Commerce 01 - ![Shopify logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/shopify.svg) Shopify Stores we build and connect. Orders and customers land in HubSpot, and live products display in HubSpot website modules. ### Finance and ERP 04 - ![Sage logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/sage.svg) Sage Custom finance connectors, so invoices and payment status sit on the HubSpot record. - ![Xero logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/xero.svg) Xero Invoices, payments and balances synced to companies and deals. - ![SAP logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/sap.svg) SAP Customer and order data from SAP, available to sales and service in HubSpot. - ![Dynamics 365 logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/microsoft-icon.svg) Dynamics 365 Account and contact sync where Dynamics stays the system of record. ### Data and infrastructure 06 - ![Snowflake logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/snowflake.svg) Snowflake HubSpot data in the warehouse, for reporting that crosses systems. - ![PostgreSQL logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/postgresql.svg) PostgreSQL Self hosted databases behind custom apps, calculators and portals. - ![SQL Server logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/microsoftsqlserver.svg) SQL Server Line of business databases read into HubSpot on a schedule. - ![Google Cloud logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/googlecloud.svg) Google Cloud Hosting for integration services, functions and data pipelines. - ![Railway logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/railway.svg) Railway Deployed services and APIs that do the work HubSpot cannot host. - ![Azure logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/azure.svg) Azure Integration services inside a client's own Microsoft estate. ### Apps and automation 03 - ![Home Assistant logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/homeassistant.svg) Home Assistant Business automation that turns physical events into HubSpot activity. - ![iOS logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/apple.svg) iOS Mobile apps that read and write HubSpot records. - ![Android logo](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/logos/android.svg) Android The same apps, on the other half of your team's phones. [How we build integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en) Scope and shape ## Scope and shape. Every engagement is scoped properly before it starts. This is the shape of a typical one. Typical duration Two to ten weeks per integration A native connector is days. A custom two-way sync is not Common targets Commerce, finance, ERP, data warehouse, apps Shopify, Sage, Xero, SAP, Snowflake, PostgreSQL, Home Assistant and bespoke applications Sync direction One-way by default Two-way only where the business genuinely needs it, because it doubles the failure modes What you leave with A documented field map and a runbook Including what to check first when it breaks Free, and yours to keep ## Find out what is actually wrong with your portal. An automated audit of data quality, workflows, unused licences and automation nobody owns. The findings are yours whether you engage us or not. - Portal health - Workflow audit - Data hygiene Run the free audit 10,000 credits buys one of HubSpot-sent emails 666 Workflow actions 3,333 AI service conversations 200 AI content pieces 10 How it runs ## Define. Build. Prove. Monitor. 1. 01 ### Define Field ownership, direction, frequency and conflict rules, written down and agreed. 2. 02 ### Build Built in a sandbox against real data shapes, not sample payloads. 3. 03 ### Prove Reconciliation run against both systems before it goes anywhere near production. 4. 04 ### Monitor Logging and alerting handed over, with a named owner for failures. Somebody with the same problem ## What changed, and what it was worth. - ### [Build · integrations Rescued and rebuilt across 20+ product lines A fragmented portal consolidated into one data model with documented integrations and a pipeline people use. EPI-USE](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) - ### [Grow · RevOps An underused portal becomes a growth platform Cleaned the CRM, rebuilt lifecycle stages and gave leadership a forecast they could defend. W.consulting](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) - ### [Build · website A client portal and a theme-based website Migrated off a legacy stack onto HubSpot with a modular theme the marketing team runs themselves. Phillips Law](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) [All case studies](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) Already know you need this? ## Skip the audit. Book 45 minutes. Tell us what is going on and we come to the call having already looked at it. If we are not the right fit, we say so. [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) Related ## What sits either side of this. These are not silos. Whichever one you arrive for, the next one is already waiting. - [Full implementation → When the portal itself is being built at the same time](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en) - [Reporting platform setup → When the point of the integration is the reporting](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Migration → When the data has to move, not just sync](https://build.wearemuloo.com/solutions/migration?hsLang=en) Before you ask ## The questions we get on this one. Should we use the native connector or build custom? Native if it covers the fields you need, every time. It is cheaper to run and somebody else maintains it. Custom is for when the native one forces you to change your data model to suit it. Who maintains it afterwards? You, with the runbook, or us on a retainer. What we will not do is hand over an undocumented integration and wish you luck. Can you integrate with our in-house system? If it has an API or can write to a database or file drop, yes. If it has neither, the honest answer is that the integration project starts on their side. Talk to us about integrations ## Tell us what is going on. One form, one reply, from the person who would do the work. No sequence, no SDR, no chasing. - A reply within one working day - From a dedicated specialist, not an account manager - No sales sequence unless you ask for one Rather pick a time now? [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) Leave this field empty Protected by reCAPTCHA. We do not sell, share or rent your details. muloo HubSpot is the core. We architect it, we put the revenue process on it, we grow demand through it, we make it smart with AI, and we run it on our own products. We are AI-first in how we work, so the build moves faster. 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Cape Town, South Africa. - [Privacy](https://build.wearemuloo.com/privacy?hsLang=en) - [Terms](https://build.wearemuloo.com/terms?hsLang=en) - [Email preferences](https://proposals.wearemuloo.com/email-preferences) ## What are you trying to fix? Pick the statement closest to your situation, or search the site. Just ask. It knows the portal work we do. Describe what is going wrong in your own words and our agent will tell you what it is, what we would do about it, and roughly what that costs. It will say when it does not know. Ask Muloo Or pick the closest symptom Search Muloo Search - [Our portal is a mess and nobody owns it Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [We are moving off Salesforce or Pipedrive Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [We just bought HubSpot and need it set up properly Onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [HubSpot needs to talk to our other systems Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [Nobody trusts our reporting Grow](https://build.wearemuloo.com/grow?hsLang=en) - [We want AI agents we can actually govern AI](https://build.wearemuloo.com/ai?hsLang=en) - [I need to know what HubSpot will cost us Pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [I want someone independent to review our architecture Architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) Nothing matches that yet. Try the search box, or book a call and ask us directly. Is this the right fit for you? Ask Muloo ```json { "@context" : "https://schema.org", "@id" : "https://www.wearemuloo.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "ZA", "addressLocality" : "Cape Town", "addressRegion" : "Western Cape" }, "description" : "Muloo is a technical systems and AI acceleration firm. We architect, build and run HubSpot as the core of the revenue stack.", "email" : "hello@muloo.co", "name" : "Muloo", "sameAs" : [ "https://www.linkedin.com/company/muloo" ], "url" : "https://www.wearemuloo.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.wearemuloo.com/#website", "@type" : "WebSite", "name" : "Muloo", "publisher" : { "@id" : "https://www.wearemuloo.com/#organization" }, "url" : "https://www.wearemuloo.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "ItemList", "itemListElement" : [ { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Commerce", "description" : "Stores we build and connect. Orders and customers land in HubSpot, and live products display in HubSpot website modules.", "name" : "Shopify" }, "position" : 1 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Finance and ERP", "description" : "Custom finance connectors, so invoices and payment status sit on the HubSpot record.", "name" : "Sage" }, "position" : 2 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Finance and ERP", "description" : "Invoices, payments and balances synced to companies and deals.", "name" : "Xero" }, "position" : 3 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Finance and ERP", "description" : "Customer and order data from SAP, available to sales and service in HubSpot.", "name" : "SAP" }, "position" : 4 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Finance and ERP", "description" : "Account and contact sync where Dynamics stays the system of record.", "name" : "Dynamics 365" }, "position" : 5 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Data and infrastructure", "description" : "HubSpot data in the warehouse, for reporting that crosses systems.", "name" : "Snowflake" }, "position" : 6 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Data and infrastructure", "description" : "Self hosted databases behind custom apps, calculators and portals.", "name" : "PostgreSQL" }, "position" : 7 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Data and infrastructure", "description" : "Line of business databases read into HubSpot on a schedule.", "name" : "SQL Server" }, "position" : 8 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Data and infrastructure", "description" : "Hosting for integration services, functions and data pipelines.", "name" : "Google Cloud" }, "position" : 9 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Data and infrastructure", "description" : "Deployed services and APIs that do the work HubSpot cannot host.", "name" : "Railway" }, "position" : 10 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Data and infrastructure", "description" : "Integration services inside a client's own Microsoft estate.", "name" : "Azure" }, "position" : 11 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Apps and automation", "description" : "Business automation that turns physical events into HubSpot activity.", "name" : "Home Assistant" }, "position" : 12 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Apps and automation", "description" : "Mobile apps that read and write HubSpot records.", "name" : "iOS" }, "position" : 13 }, { "@type" : "ListItem", "item" : { "@type" : "Thing", "additionalType" : "Apps and automation", "description" : "The same apps, on the other half of your team's phones.", "name" : "Android" }, "position" : 14 } ], "name" : "Systems we have connected HubSpot to.", "numberOfItems" : 14 } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Native if it covers the fields you need, every time. It is cheaper to run and somebody else maintains it. Custom is for when the native one forces you to change your data model to suit it." }, "name" : "Should we use the native connector or build custom?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "You, with the runbook, or us on a retainer. What we will not do is hand over an undocumented integration and wish you luck." }, "name" : "Who maintains it afterwards?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "If it has an API or can write to a database or file drop, yes. If it has neither, the honest answer is that the integration project starts on their side." }, "name" : "Can you integrate with our in-house system?" } ] } ```