---
title: CRM migration to HubSpot | Muloo
description: Moving off Salesforce, Pipedrive or spreadsheets with history and associations intact, and without the sales team losing a week.
image: https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/brand/share-default.jpg
---

[Skip to content](https://build.wearemuloo.com/solutions/migration#main-content)

[muloo](https://build.wearemuloo.com/?hsLang=en)

- [Build](https://build.wearemuloo.com/build?hsLang=en)
  
  ▾
- [RevOps](https://build.wearemuloo.com/revops?hsLang=en)
  
  ▾
- [Grow](https://build.wearemuloo.com/grow?hsLang=en)
  
  ▾
- [AI](https://build.wearemuloo.com/ai?hsLang=en)
  
  ▾
- [Products](https://build.wearemuloo.com/products?hsLang=en)
  
  ▾
- [Resources](https://build.wearemuloo.com/blog?hsLang=en)
  
  ▾
- [Company](https://build.wearemuloo.com/about?hsLang=en)
  
  ▾

⌕ What's broken? 

[Client Login](https://hub.wearemuloo.com/) [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en)

What is broken

- [We just bought HubSpot and nobody has set it up Guided onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en)
- [The portal got away from us Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en)
- [We are moving off Salesforce or spreadsheets Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en)
- [Our systems do not talk to each other Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en)
- [Our website needs a developer to change a word Website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en)

What we do about it

- [Guided onboarding 4 to 8 weeks](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en)
- [Full implementation 8 to 16 weeks](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en)
- [Portal rescue 3 to 8 weeks](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en)
- [Migration 6 to 12 weeks](https://build.wearemuloo.com/solutions/migration?hsLang=en)
- [Integrations 2 to 10 weeks](https://build.wearemuloo.com/solutions/integrations?hsLang=en)
- [HubSpot website build 8 to 14 weeks](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en)
- [CRM architecture review 2 to 3 weeks](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en)

Where to start

- [Free HubSpot audit What is actually wrong with your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Build overview The whole stream on one page](https://build.wearemuloo.com/build?hsLang=en)
- [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en)

Free, and yours to keep

Run the audit before you decide anything.

Data quality, broken workflows, unused licences and automation nobody owns, scored on your own portal.

[Run the free audit →](https://build.wearemuloo.com/hubspot-audit?hsLang=en)

What is broken

- [The process lives in people’s heads Sales process workshop](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en)
- [Sales and marketing disagree on what a lead is RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en)
- [Leads come in and nothing happens to them RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en)
- [Leadership cannot see the pipeline properly Reporting platform](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en)
- [We need a RevOps function but cannot hire one Monthly advisory](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en)

What we do about it

- [Sales process workshop 2 days](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en)
- [RevOps blueprint 4 to 6 weeks](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en)
- [Revenue operating system 8 to 14 weeks](https://build.wearemuloo.com/solutions/revenue-operating-system?hsLang=en)
- [Monthly RevOps advisory Ongoing](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en)

Where to start

- [RevOps overview The whole stream on one page](https://build.wearemuloo.com/revops?hsLang=en)
- [CRM architecture review An independent read on what you have](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en)
- [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en)

Not sure which

Start with the symptom instead.

Nobody wakes up needing integrations. They wake up because their systems do not talk to each other.

[Route me →](https://build.wearemuloo.com/hubspot?hsLang=en)

What is broken

- [We are not generating enough pipeline Automated lead generation](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en)
- [Campaigns ship but we cannot measure them Campaign build](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en)
- [Content stopped after the launch push Content engine](https://build.wearemuloo.com/solutions/content-engine?hsLang=en)
- [We cannot tell which campaigns produce revenue Reporting platform](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en)
- [Marketing is one person doing everything Managed marketing retainer](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en)
- [We spend on ads and cannot tie it to revenue Paid media management](https://build.wearemuloo.com/solutions/paid-media?hsLang=en)

What we do about it

- [Managed marketing retainer Monthly](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en)
- [Paid media management Monthly](https://build.wearemuloo.com/solutions/paid-media?hsLang=en)
- [Landing page and campaign build 2 to 4 weeks](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en)
- [Content engine setup 6 to 10 weeks](https://build.wearemuloo.com/solutions/content-engine?hsLang=en)
- [Automated lead generation 4 to 8 weeks](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en)
- [HubSpot website build 8 to 14 weeks](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en)

Where to start

- [Grow overview The whole stream on one page](https://build.wearemuloo.com/grow?hsLang=en)
- [HubSpot pricing calculator Size the new credit model before October](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en)
- [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en)

Before the pricing changes

New HubSpot pricing lands in October.

The calculator works out what your seats and credits cost under the new credit model, using your numbers rather than a sales estimate.

[Open the calculator →](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en)

What is broken

- [We are asked to allow AI and nobody can sign it off Govern it first](https://build.wearemuloo.com/ai?hsLang=en)
- [We want an agent that actually does the work Build it properly](https://build.wearemuloo.com/ai?hsLang=en)
- [We do not know where AI would even help Find the use case](https://build.wearemuloo.com/ai?hsLang=en)
- [We bought AI tools and nobody uses them Get it adopted](https://build.wearemuloo.com/ai?hsLang=en)

What we do about it

- [Govern Guardrails, scoped permissions, logging, human checkpoints](https://build.wearemuloo.com/ai?hsLang=en)
- [Build Agents and custom AI against your own data](https://build.wearemuloo.com/ai?hsLang=en)
- [Use Putting it where it genuinely helps the revenue motion](https://build.wearemuloo.com/ai?hsLang=en)
- [Adopt The enablement that stops it being bought and shelved](https://build.wearemuloo.com/ai?hsLang=en)

Where to start

- [AI overview The whole stream on one page](https://build.wearemuloo.com/ai?hsLang=en)
- [Muloo Audit An agent you can point at your portal today](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en)

Not sure which

Start with the symptom instead.

Nobody wakes up needing integrations. They wake up because their systems do not talk to each other.

[Route me →](https://build.wearemuloo.com/hubspot?hsLang=en)

The products

- [Muloo Audit Automated HubSpot portal diagnostics](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Muloo Reporting Leadership visibility across pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/)
- [Muloo Signals Market, account and contact triggers signals.wearemuloo.com](https://signals.wearemuloo.com/)

Run on your portal

- [Reporting platform setup Agreed definitions, a dashboard per meeting](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en)
- [Signals subscription Which accounts are in play this week](https://build.wearemuloo.com/solutions/signals?hsLang=en)
- [Free HubSpot audit The diagnostic, at no cost](https://build.wearemuloo.com/hubspot-audit?hsLang=en)

Overview

- [All products What we build and run, and who it is for](https://build.wearemuloo.com/products?hsLang=en)
- [Why we build our own The Empower argument](https://build.wearemuloo.com/products?hsLang=en)

Empower

Built is not the finish line. Run is.

The tooling we use ourselves to speed up delivery and surface what is worth acting on. Available to run on your portal, not just ours.

[See the products →](https://build.wearemuloo.com/products?hsLang=en)

Free tools

- [Free HubSpot audit What is actually wrong with your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Ads ROI calculator What paid would return, before you spend it](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en)
- [HubSpot pricing calculator Size the new credit model before October](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en)
- [All tools Everything free, in one place](https://build.wearemuloo.com/tools?hsLang=en)

Our apps

- [Muloo Audit The audit agent, on your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Muloo Reporting The reporting hub for pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/)
- [Muloo Signals Accounts worth acting on this week signals.wearemuloo.com](https://signals.wearemuloo.com/)

Reading

- [Resource library Articles, case studies, downloads and tools](https://build.wearemuloo.com/blog?hsLang=en)
- [Case studies What changed, and what it was worth](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en)

Free, and yours to keep

Point the audit agent at your portal.

Data quality, broken workflows, unused licences and automation nobody owns. The findings are yours whether you engage us or not.

[Run the free audit →](https://build.wearemuloo.com/hubspot-audit?hsLang=en)

Muloo

- [About Who we are and why we exist](https://build.wearemuloo.com/about?hsLang=en)
- [How we work Diagnose, architect, build, operate](https://build.wearemuloo.com/how-we-work?hsLang=en)
- [Partners HubSpot and Google](https://build.wearemuloo.com/partners?hsLang=en)
- [Careers Capability over credentials](https://build.wearemuloo.com/about/careers?hsLang=en)

Talk to us

- [Contact You will speak to a dedicated specialist, not a form](https://build.wearemuloo.com/contact?hsLang=en)
- [WhatsApp Message us directly, a person replies wa.me](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.)

Build

What is broken

- [We just bought HubSpot and nobody has set it up](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en)
- [The portal got away from us](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en)
- [We are moving off Salesforce or spreadsheets](https://build.wearemuloo.com/solutions/migration?hsLang=en)
- [Our systems do not talk to each other](https://build.wearemuloo.com/solutions/integrations?hsLang=en)
- [Our website needs a developer to change a word](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en)

What we do about it

- [Guided onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en)
- [Full implementation](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en)
- [Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en)
- [Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en)
- [Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en)
- [HubSpot website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en)
- [CRM architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en)

Where to start

- [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Build overview](https://build.wearemuloo.com/build?hsLang=en)
- [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en)

RevOps

What is broken

- [The process lives in people’s heads](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en)
- [Sales and marketing disagree on what a lead is](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en)
- [Leads come in and nothing happens to them](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en)
- [Leadership cannot see the pipeline properly](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en)
- [We need a RevOps function but cannot hire one](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en)

What we do about it

- [Sales process workshop](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en)
- [RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en)
- [Revenue operating system](https://build.wearemuloo.com/solutions/revenue-operating-system?hsLang=en)
- [Monthly RevOps advisory](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en)

Where to start

- [RevOps overview](https://build.wearemuloo.com/revops?hsLang=en)
- [CRM architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en)
- [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en)

Grow

What is broken

- [We are not generating enough pipeline](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en)
- [Campaigns ship but we cannot measure them](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en)
- [Content stopped after the launch push](https://build.wearemuloo.com/solutions/content-engine?hsLang=en)
- [We cannot tell which campaigns produce revenue](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en)
- [Marketing is one person doing everything](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en)
- [We spend on ads and cannot tie it to revenue](https://build.wearemuloo.com/solutions/paid-media?hsLang=en)

What we do about it

- [Managed marketing retainer](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en)
- [Paid media management](https://build.wearemuloo.com/solutions/paid-media?hsLang=en)
- [Landing page and campaign build](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en)
- [Content engine setup](https://build.wearemuloo.com/solutions/content-engine?hsLang=en)
- [Automated lead generation](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en)
- [HubSpot website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en)

Where to start

- [Grow overview](https://build.wearemuloo.com/grow?hsLang=en)
- [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en)
- [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en)

AI

What is broken

- [We are asked to allow AI and nobody can sign it off](https://build.wearemuloo.com/ai?hsLang=en)
- [We want an agent that actually does the work](https://build.wearemuloo.com/ai?hsLang=en)
- [We do not know where AI would even help](https://build.wearemuloo.com/ai?hsLang=en)
- [We bought AI tools and nobody uses them](https://build.wearemuloo.com/ai?hsLang=en)

What we do about it

- [Govern](https://build.wearemuloo.com/ai?hsLang=en)
- [Build](https://build.wearemuloo.com/ai?hsLang=en)
- [Use](https://build.wearemuloo.com/ai?hsLang=en)
- [Adopt](https://build.wearemuloo.com/ai?hsLang=en)

Where to start

- [AI overview](https://build.wearemuloo.com/ai?hsLang=en)
- [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en)

Products

The products

- [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Muloo Reporting](https://reporting.wearemuloo.com/)
- [Muloo Signals](https://signals.wearemuloo.com/)

Run on your portal

- [Reporting platform setup](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en)
- [Signals subscription](https://build.wearemuloo.com/solutions/signals?hsLang=en)
- [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en)

Overview

- [All products](https://build.wearemuloo.com/products?hsLang=en)
- [Why we build our own](https://build.wearemuloo.com/products?hsLang=en)

Resources

Free tools

- [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Ads ROI calculator](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en)
- [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en)
- [All tools](https://build.wearemuloo.com/tools?hsLang=en)

Our apps

- [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Muloo Reporting](https://reporting.wearemuloo.com/)
- [Muloo Signals](https://signals.wearemuloo.com/)

Reading

- [Resource library](https://build.wearemuloo.com/blog?hsLang=en)
- [Case studies](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en)

Company

Muloo

- [About](https://build.wearemuloo.com/about?hsLang=en)
- [How we work](https://build.wearemuloo.com/how-we-work?hsLang=en)
- [Partners](https://build.wearemuloo.com/partners?hsLang=en)
- [Careers](https://build.wearemuloo.com/about/careers?hsLang=en)

Talk to us

- [Contact](https://build.wearemuloo.com/contact?hsLang=en)
- [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.)

[Client Login](https://hub.wearemuloo.com/) [WhatsApp us](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en)

1. [Solutions](https://build.wearemuloo.com/solutions?hsLang=en)
2. [Build](https://build.wearemuloo.com/solutions?hsLang=en)
3. Migration

The HubSpot core

# Moving off Salesforce, Pipedrive or a decade of spreadsheets.

Data, history, process and integrations moved into HubSpot without losing the associations that make reporting possible, and without the sales team losing a week.

[Talk to us about this](https://build.wearemuloo.com/contact?hsLang=en) Run the free audit

A named specialist replies within one working day. No sales sequence.

At a glance

Typical duration

Six to twelve weeks

What moves

Records, associations, owners, activity, files

What rarely moves cleanly

Custom objects and bespoke automation

## How does a CRM migration to HubSpot work?

Source data is mapped to a HubSpot data model designed first, then moved in staged loads with associations, owners and history intact. Integrations are rebuilt, the two systems run in parallel through a cutover window, and the legacy system is retired once reporting reconciles.

What you get

## What you get.

- 01
  
  ### A mapped data model

  Every source field placed, merged or deliberately dropped, agreed before anything moves.
- 02
  
  ### History and associations intact

  Contacts to companies to deals, owners, close dates and activity, so historic reporting still works.
- 03
  
  ### A cutover plan

  Parallel running, a reconciliation check and a dated switch-off, rather than a hopeful weekend.

Scope and shape

## Scope and shape.

Every engagement is scoped properly before it starts. This is the shape of a typical one.

Typical duration

Six to twelve weeks Data quality drives this far more than record count

What moves

Records, associations, owners, activity, files Notes and emails move where the source system exposes them

What rarely moves cleanly

Custom objects and bespoke automation Usually rebuilt rather than migrated, and that is the cheaper answer

Parallel running

Two to four weeks Non-negotiable if you have a live sales team

Free, and yours to keep

## Find out what is actually wrong with your portal.

An automated audit of data quality, workflows, unused licences and automation nobody owns. The findings are yours whether you engage us or not.

- Portal health
- Workflow audit
- Data hygiene

Run the free audit

10,000 credits buys one of

HubSpot-sent emails

666

Workflow actions

3,333

AI service conversations

200

AI content pieces

10

How it runs

## Map. Trial load. Cut over. Retire.

1. 01
   
   ### Map
   
   Source to target, field by field, with the merge and dedupe rules agreed.
2. 02
   
   ### Trial load
   
   A full load into a sandbox, reconciled against the source before anyone sees it.
3. 03
   
   ### Cut over
   
   Production load, integrations switched, parallel running with a daily check.
4. 04
   
   ### Retire
   
   Reporting reconciles, the old system goes read-only, then off.

Somebody with the same problem

## What changed, and what it was worth.

- ### [Build · integrations Rescued and rebuilt across 20+ product lines A fragmented portal consolidated into one data model with documented integrations and a pipeline people use. EPI-USE](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en)
- ### [Grow · RevOps An underused portal becomes a growth platform Cleaned the CRM, rebuilt lifecycle stages and gave leadership a forecast they could defend. W.consulting](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en)
- ### [Build · website A client portal and a theme-based website Migrated off a legacy stack onto HubSpot with a modular theme the marketing team runs themselves. Phillips Law](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en)

[All case studies](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en)

Already know you need this?

## Skip the audit. Book 45 minutes.

Tell us what is going on and we come to the call having already looked at it. If we are not the right fit, we say so.

[Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en)

Related

## What sits either side of this.

These are not silos. Whichever one you arrive for, the next one is already waiting.

- [Full implementation → When the destination portal has to be built too](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en)
- [Integrations → When the surrounding systems have to be rewired](https://build.wearemuloo.com/solutions/integrations?hsLang=en)
- [Portal rescue → When the HubSpot side is already in trouble](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en)

Before you ask

## The questions we get on this one.

Will we lose our reporting history?

No, provided the source exposes it. Close dates, owners and stage history come across, which is what historic reporting actually depends on.

Can you migrate from spreadsheets?

Yes, and it is often harder than migrating from a CRM, because the rules live in people’s heads. The mapping workshop is where those get written down.

What about duplicates?

Dedupe rules are agreed before the trial load and applied on the way in. Migrating duplicates and cleaning afterwards is how portals end up needing a rescue.

Talk to us about migration

## Tell us what is going on.

One form, one reply, from the person who would do the work. No sequence, no SDR, no chasing.

- A reply within one working day
- From a dedicated specialist, not an account manager
- No sales sequence unless you ask for one

Rather pick a time now?

[Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en)

Leave this field empty

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muloo

HubSpot is the core. We architect it, we put the revenue process on it, we grow demand through it, we make it smart with AI, and we run it on our own products. We are AI-first in how we work, so the build moves faster.

[Book 45 minutes](https://build.wearemuloo.com/book-a-call?hsLang=en) [WhatsApp us](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.)

Streams

- [Build](https://build.wearemuloo.com/build?hsLang=en)
- [RevOps](https://build.wearemuloo.com/revops?hsLang=en)
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Free tools

- [Ads ROI calculator](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en)
- [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en)
- [All tools](https://build.wearemuloo.com/tools?hsLang=en)

Apps

- [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en)
- [Muloo Reporting](https://reporting.wearemuloo.com/)
- [Muloo Signals](https://signals.wearemuloo.com/)
- [Client login](https://hub.wearemuloo.com/)

Company

- [About](https://build.wearemuloo.com/about?hsLang=en)
- [How we work](https://build.wearemuloo.com/how-we-work?hsLang=en)
- [Partners](https://build.wearemuloo.com/partners?hsLang=en)
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- ![Google Partner](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/brand/google-partner.png)

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## What are you trying to fix?

Pick the statement closest to your situation, or search the site.

Just ask. It knows the portal work we do.

Describe what is going wrong in your own words and our agent will tell you what it is, what we would do about it, and roughly what that costs. It will say when it does not know.

 Ask Muloo

Or pick the closest symptom

Search Muloo

Search

- [Our portal is a mess and nobody owns it Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en)
- [We are moving off Salesforce or Pipedrive Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en)
- [We just bought HubSpot and need it set up properly Onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en)
- [HubSpot needs to talk to our other systems Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en)
- [Nobody trusts our reporting Grow](https://build.wearemuloo.com/grow?hsLang=en)
- [We want AI agents we can actually govern AI](https://build.wearemuloo.com/ai?hsLang=en)
- [I need to know what HubSpot will cost us Pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en)
- [I want someone independent to review our architecture Architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en)

Nothing matches that yet. Try the search box, or book a call and ask us directly.

Is this the right fit for you?

Ask Muloo

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.wearemuloo.com/#organization",
  "@type" : "Organization",
  "address" : {
    "@type" : "PostalAddress",
    "addressCountry" : "ZA",
    "addressLocality" : "Cape Town",
    "addressRegion" : "Western Cape"
  },
  "description" : "Muloo is a technical systems and AI acceleration firm. We architect, build and run HubSpot as the core of the revenue stack.",
  "email" : "hello@muloo.co",
  "name" : "Muloo",
  "sameAs" : [ "https://www.linkedin.com/company/muloo" ],
  "url" : "https://www.wearemuloo.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.wearemuloo.com/#website",
  "@type" : "WebSite",
  "name" : "Muloo",
  "publisher" : {
    "@id" : "https://www.wearemuloo.com/#organization"
  },
  "url" : "https://www.wearemuloo.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "No, provided the source exposes it. Close dates, owners and stage history come across, which is what historic reporting actually depends on."
    },
    "name" : "Will we lose our reporting history?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes, and it is often harder than migrating from a CRM, because the rules live in people’s heads. The mapping workshop is where those get written down."
    },
    "name" : "Can you migrate from spreadsheets?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Dedupe rules are agreed before the trial load and applied on the way in. Migrating duplicates and cleaning afterwards is how portals end up needing a rescue."
    },
    "name" : "What about duplicates?"
  } ]
}
```