--- title: Ads ROI calculator for B2B | Muloo description: Model paid media from ad budget to closed revenue across Google, LinkedIn and Meta. Free, runs in your browser, and tells you when the numbers do not work. image: https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/brand/share-default.jpg --- [Skip to content](https://build.wearemuloo.com/tools/ads-roi-calculator#main-content) [muloo](https://build.wearemuloo.com/?hsLang=en) - [Build](https://build.wearemuloo.com/build?hsLang=en) ▾ - [RevOps](https://build.wearemuloo.com/revops?hsLang=en) ▾ - [Grow](https://build.wearemuloo.com/grow?hsLang=en) ▾ - [AI](https://build.wearemuloo.com/ai?hsLang=en) ▾ - [Products](https://build.wearemuloo.com/products?hsLang=en) ▾ - [Resources](https://build.wearemuloo.com/blog?hsLang=en) ▾ - [Company](https://build.wearemuloo.com/about?hsLang=en) ▾ ⌕ What's broken? [Client Login](https://hub.wearemuloo.com/) [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) What is broken - [We just bought HubSpot and nobody has set it up Guided onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [The portal got away from us Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [We are moving off Salesforce or spreadsheets Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Our systems do not talk to each other Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [Our website needs a developer to change a word Website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) What we do about it - [Guided onboarding 4 to 8 weeks](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [Full implementation 8 to 16 weeks](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en) - [Portal rescue 3 to 8 weeks](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [Migration 6 to 12 weeks](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Integrations 2 to 10 weeks](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [HubSpot website build 8 to 14 weeks](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) - [CRM architecture review 2 to 3 weeks](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) Where to start - [Free HubSpot audit What is actually wrong with your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Build overview The whole stream on one page](https://build.wearemuloo.com/build?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Free, and yours to keep Run the audit before you decide anything. Data quality, broken workflows, unused licences and automation nobody owns, scored on your own portal. [Run the free audit →](https://build.wearemuloo.com/hubspot-audit?hsLang=en) What is broken - [The process lives in people’s heads Sales process workshop](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [Sales and marketing disagree on what a lead is RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leads come in and nothing happens to them RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leadership cannot see the pipeline properly Reporting platform](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [We need a RevOps function but cannot hire one Monthly advisory](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) What we do about it - [Sales process workshop 2 days](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [RevOps blueprint 4 to 6 weeks](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Revenue operating system 8 to 14 weeks](https://build.wearemuloo.com/solutions/revenue-operating-system?hsLang=en) - [Monthly RevOps advisory Ongoing](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) Where to start - [RevOps overview The whole stream on one page](https://build.wearemuloo.com/revops?hsLang=en) - [CRM architecture review An independent read on what you have](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Not sure which Start with the symptom instead. Nobody wakes up needing integrations. They wake up because their systems do not talk to each other. [Route me →](https://build.wearemuloo.com/hubspot?hsLang=en) What is broken - [We are not generating enough pipeline Automated lead generation](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [Campaigns ship but we cannot measure them Campaign build](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content stopped after the launch push Content engine](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [We cannot tell which campaigns produce revenue Reporting platform](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Marketing is one person doing everything Managed marketing retainer](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [We spend on ads and cannot tie it to revenue Paid media management](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) What we do about it - [Managed marketing retainer Monthly](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [Paid media management Monthly](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) - [Landing page and campaign build 2 to 4 weeks](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content engine setup 6 to 10 weeks](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [Automated lead generation 4 to 8 weeks](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [HubSpot website build 8 to 14 weeks](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) Where to start - [Grow overview The whole stream on one page](https://build.wearemuloo.com/grow?hsLang=en) - [HubSpot pricing calculator Size the new credit model before October](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Before the pricing changes New HubSpot pricing lands in October. The calculator works out what your seats and credits cost under the new credit model, using your numbers rather than a sales estimate. [Open the calculator →](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) What is broken - [We are asked to allow AI and nobody can sign it off Govern it first](https://build.wearemuloo.com/ai?hsLang=en) - [We want an agent that actually does the work Build it properly](https://build.wearemuloo.com/ai?hsLang=en) - [We do not know where AI would even help Find the use case](https://build.wearemuloo.com/ai?hsLang=en) - [We bought AI tools and nobody uses them Get it adopted](https://build.wearemuloo.com/ai?hsLang=en) What we do about it - [Govern Guardrails, scoped permissions, logging, human checkpoints](https://build.wearemuloo.com/ai?hsLang=en) - [Build Agents and custom AI against your own data](https://build.wearemuloo.com/ai?hsLang=en) - [Use Putting it where it genuinely helps the revenue motion](https://build.wearemuloo.com/ai?hsLang=en) - [Adopt The enablement that stops it being bought and shelved](https://build.wearemuloo.com/ai?hsLang=en) Where to start - [AI overview The whole stream on one page](https://build.wearemuloo.com/ai?hsLang=en) - [Muloo Audit An agent you can point at your portal today](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Book a call Pick a time, four questions, done](https://build.wearemuloo.com/book-a-call?hsLang=en) Not sure which Start with the symptom instead. Nobody wakes up needing integrations. They wake up because their systems do not talk to each other. [Route me →](https://build.wearemuloo.com/hubspot?hsLang=en) The products - [Muloo Audit Automated HubSpot portal diagnostics](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting Leadership visibility across pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/) - [Muloo Signals Market, account and contact triggers signals.wearemuloo.com](https://signals.wearemuloo.com/) Run on your portal - [Reporting platform setup Agreed definitions, a dashboard per meeting](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Signals subscription Which accounts are in play this week](https://build.wearemuloo.com/solutions/signals?hsLang=en) - [Free HubSpot audit The diagnostic, at no cost](https://build.wearemuloo.com/hubspot-audit?hsLang=en) Overview - [All products What we build and run, and who it is for](https://build.wearemuloo.com/products?hsLang=en) - [Why we build our own The Empower argument](https://build.wearemuloo.com/products?hsLang=en) Empower Built is not the finish line. Run is. The tooling we use ourselves to speed up delivery and surface what is worth acting on. Available to run on your portal, not just ours. [See the products →](https://build.wearemuloo.com/products?hsLang=en) Free tools - [Free HubSpot audit What is actually wrong with your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Ads ROI calculator What paid would return, before you spend it](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en) - [HubSpot pricing calculator Size the new credit model before October](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [All tools Everything free, in one place](https://build.wearemuloo.com/tools?hsLang=en) Our apps - [Muloo Audit The audit agent, on your portal](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting The reporting hub for pipeline and delivery reporting.wearemuloo.com](https://reporting.wearemuloo.com/) - [Muloo Signals Accounts worth acting on this week signals.wearemuloo.com](https://signals.wearemuloo.com/) Reading - [Resource library Articles, case studies, downloads and tools](https://build.wearemuloo.com/blog?hsLang=en) - [Case studies What changed, and what it was worth](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) Free, and yours to keep Point the audit agent at your portal. Data quality, broken workflows, unused licences and automation nobody owns. The findings are yours whether you engage us or not. [Run the free audit →](https://build.wearemuloo.com/hubspot-audit?hsLang=en) Muloo - [About Who we are and why we exist](https://build.wearemuloo.com/about?hsLang=en) - [How we work Diagnose, architect, build, operate](https://build.wearemuloo.com/how-we-work?hsLang=en) - [Partners HubSpot and Google](https://build.wearemuloo.com/partners?hsLang=en) - [Careers Capability over credentials](https://build.wearemuloo.com/about/careers?hsLang=en) Talk to us - [Contact You will speak to a dedicated specialist, not a form](https://build.wearemuloo.com/contact?hsLang=en) - [WhatsApp Message us directly, a person replies wa.me](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) Build What is broken - [We just bought HubSpot and nobody has set it up](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [The portal got away from us](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [We are moving off Salesforce or spreadsheets](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Our systems do not talk to each other](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [Our website needs a developer to change a word](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) What we do about it - [Guided onboarding](https://build.wearemuloo.com/solutions/hubspot-onboarding?hsLang=en) - [Full implementation](https://build.wearemuloo.com/solutions/hubspot-implementation?hsLang=en) - [Portal rescue](https://build.wearemuloo.com/solutions/portal-rescue?hsLang=en) - [Migration](https://build.wearemuloo.com/solutions/migration?hsLang=en) - [Integrations](https://build.wearemuloo.com/solutions/integrations?hsLang=en) - [HubSpot website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) - [CRM architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) Where to start - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Build overview](https://build.wearemuloo.com/build?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) RevOps What is broken - [The process lives in people’s heads](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [Sales and marketing disagree on what a lead is](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leads come in and nothing happens to them](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Leadership cannot see the pipeline properly](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [We need a RevOps function but cannot hire one](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) What we do about it - [Sales process workshop](https://build.wearemuloo.com/solutions/sales-process-workshop?hsLang=en) - [RevOps blueprint](https://build.wearemuloo.com/solutions/revops-blueprint?hsLang=en) - [Revenue operating system](https://build.wearemuloo.com/solutions/revenue-operating-system?hsLang=en) - [Monthly RevOps advisory](https://build.wearemuloo.com/solutions/revops-advisory?hsLang=en) Where to start - [RevOps overview](https://build.wearemuloo.com/revops?hsLang=en) - [CRM architecture review](https://build.wearemuloo.com/solutions/crm-architecture-review?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) Grow What is broken - [We are not generating enough pipeline](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [Campaigns ship but we cannot measure them](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content stopped after the launch push](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [We cannot tell which campaigns produce revenue](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Marketing is one person doing everything](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [We spend on ads and cannot tie it to revenue](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) What we do about it - [Managed marketing retainer](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [Paid media management](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) - [Landing page and campaign build](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) - [Content engine setup](https://build.wearemuloo.com/solutions/content-engine?hsLang=en) - [Automated lead generation](https://build.wearemuloo.com/solutions/lead-generation?hsLang=en) - [HubSpot website build](https://build.wearemuloo.com/solutions/hubspot-websites?hsLang=en) Where to start - [Grow overview](https://build.wearemuloo.com/grow?hsLang=en) - [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) AI What is broken - [We are asked to allow AI and nobody can sign it off](https://build.wearemuloo.com/ai?hsLang=en) - [We want an agent that actually does the work](https://build.wearemuloo.com/ai?hsLang=en) - [We do not know where AI would even help](https://build.wearemuloo.com/ai?hsLang=en) - [We bought AI tools and nobody uses them](https://build.wearemuloo.com/ai?hsLang=en) What we do about it - [Govern](https://build.wearemuloo.com/ai?hsLang=en) - [Build](https://build.wearemuloo.com/ai?hsLang=en) - [Use](https://build.wearemuloo.com/ai?hsLang=en) - [Adopt](https://build.wearemuloo.com/ai?hsLang=en) Where to start - [AI overview](https://build.wearemuloo.com/ai?hsLang=en) - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) Products The products - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting](https://reporting.wearemuloo.com/) - [Muloo Signals](https://signals.wearemuloo.com/) Run on your portal - [Reporting platform setup](https://build.wearemuloo.com/solutions/reporting-platform?hsLang=en) - [Signals subscription](https://build.wearemuloo.com/solutions/signals?hsLang=en) - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) Overview - [All products](https://build.wearemuloo.com/products?hsLang=en) - [Why we build our own](https://build.wearemuloo.com/products?hsLang=en) Resources Free tools - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Ads ROI calculator](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en) - [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [All tools](https://build.wearemuloo.com/tools?hsLang=en) Our apps - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting](https://reporting.wearemuloo.com/) - [Muloo Signals](https://signals.wearemuloo.com/) Reading - [Resource library](https://build.wearemuloo.com/blog?hsLang=en) - [Case studies](https://build.wearemuloo.com/blog/tag/case-study?hsLang=en) Company Muloo - [About](https://build.wearemuloo.com/about?hsLang=en) - [How we work](https://build.wearemuloo.com/how-we-work?hsLang=en) - [Partners](https://build.wearemuloo.com/partners?hsLang=en) - [Careers](https://build.wearemuloo.com/about/careers?hsLang=en) Talk to us - [Contact](https://build.wearemuloo.com/contact?hsLang=en) - [WhatsApp](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Client Login](https://hub.wearemuloo.com/) [WhatsApp us](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) [Book a call](https://build.wearemuloo.com/book-a-call?hsLang=en) 1. [Tools](https://build.wearemuloo.com/tools?hsLang=en) 2. Ads ROI calculator Free tool # Work out what paid would actually return, before you spend it. Most paid media proposals start with a budget and end with a promise. This starts with your deal size and tells you whether the maths works at all — including when it does not. Free tool ## What would paid actually return? Put your budget and your deal size in. It models the whole funnel down to closed revenue, using benchmarks we keep rather than a number an agency invented. Your work email unlocks the result; the inputs never leave your browser. Who you are selling to Region Their industry Their size What you are spending Channel Monthly ad budget R Average deal value R Your funnel prefilled, override if you know better Lead to opportunity Opportunity to closed Reset to benchmark Your numbers are ready. Add your work email to see them. We will not add you to a sequence, and nobody calls unless you ask. Revenue a month Return on ad spend | Reachable audience | | buyers you could plausibly reach | | --- | --- | --- | | Clicks | | | | Leads | | | | Opportunities | | | | Customers | | | | Payback | | including the sales cycle | [Have someone check these numbers](https://build.wearemuloo.com/book-a-call?hsLang=en) Benchmarks are modelled, not measured on your account. They are a starting point for a conversation, not a forecast. Audience figures are modelled from company counts and buying-committee size, not pulled live from the ad platforms. ## How do you work out ROI on paid advertising? Divide the revenue a campaign produces by what you spent to produce it. In B2B that means modelling the whole funnel rather than the ad account: budget buys clicks, a share of clicks become leads, a share of leads become opportunities, and a share of those close at your average deal value. Cost per click and cost per lead tell you almost nothing on their own, because a cheap lead that never closes is more expensive than an expensive one that does. Before you argue with it ## Where these numbers come from, and where they break. Where do the benchmarks come from? They are our own, held in the theme and versioned, drawn from B2B campaigns we have run and published channel data. They are modelled for cold traffic against a gated offer, which is the harder case. If your brand already has demand, you will beat them. Why is the audience number not from LinkedIn or Google? Because a live audience figure needs credentials we would have to hold on your behalf, and it would change the tool from a calculator into an integration. This models audience from company counts and buying-committee size instead. It is an order of magnitude, not a targeting spec. The ROAS looks low. Is the tool pessimistic? It is deliberately unflattering. Most calculators are built to produce a number that justifies a proposal. This one is built to tell you when a budget is too small to close anything, because that is the more useful answer and the cheaper one to hear now. It says our budget will not close a deal in a month. Now what? Three honest options: raise the budget until the maths clears, lower the cost of a customer by improving the offer and the follow-up, or reach the same buyer somewhere cheaper than paid. We will tell you which of the three applies rather than selling you the first one. Does anything get sent to you? Your work email, once, to unlock the result. The budget, deal size and funnel numbers stay in your browser. Nobody calls unless you ask. If the maths works ## What we would actually do about it. Running the ads is the last step, not the first. The funnel underneath them is what decides whether the spend survives contact with reality. - [Paid media management → Run the channels against cost per opportunity](https://build.wearemuloo.com/solutions/paid-media?hsLang=en) - [Managed marketing retainer → The whole demand programme, monthly](https://build.wearemuloo.com/solutions/marketing-retainer?hsLang=en) - [Landing page and campaign build → Build the destination before buying the traffic](https://build.wearemuloo.com/solutions/campaign-build?hsLang=en) Next step ## Find out what is actually wrong with your portal. Data quality, broken workflows, unused licences. You get the report whether or not you speak to us. [Run the free audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) No sales call unless you ask for one. muloo HubSpot is the core. We architect it, we put the revenue process on it, we grow demand through it, we make it smart with AI, and we run it on our own products. We are AI-first in how we work, so the build moves faster. [Book 45 minutes](https://build.wearemuloo.com/book-a-call?hsLang=en) [WhatsApp us](https://wa.me/27686343652?text=Hi%20Muloo%2C%20I%20found%20you%20on%20your%20website.) Streams - [Build](https://build.wearemuloo.com/build?hsLang=en) - [RevOps](https://build.wearemuloo.com/revops?hsLang=en) - [Grow](https://build.wearemuloo.com/grow?hsLang=en) - [AI](https://build.wearemuloo.com/ai?hsLang=en) - [Products](https://build.wearemuloo.com/products?hsLang=en) - [All solutions](https://build.wearemuloo.com/solutions?hsLang=en) Free tools - [Ads ROI calculator](https://build.wearemuloo.com/tools/ads-roi-calculator?hsLang=en) - [Free HubSpot audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [HubSpot pricing calculator](https://build.wearemuloo.com/tools/hubspot-pricing-calculator?hsLang=en) - [All tools](https://build.wearemuloo.com/tools?hsLang=en) Apps - [Muloo Audit](https://build.wearemuloo.com/hubspot-audit?hsLang=en) - [Muloo Reporting](https://reporting.wearemuloo.com/) - [Muloo Signals](https://signals.wearemuloo.com/) - [Client login](https://hub.wearemuloo.com/) Company - [About](https://build.wearemuloo.com/about?hsLang=en) - [How we work](https://build.wearemuloo.com/how-we-work?hsLang=en) - [Partners](https://build.wearemuloo.com/partners?hsLang=en) - [Careers](https://build.wearemuloo.com/about/careers?hsLang=en) - [Blog](https://build.wearemuloo.com/blog?hsLang=en) - [Contact](https://build.wearemuloo.com/contact?hsLang=en) - [![HubSpot Gold Solutions Partner](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/brand/hubspot-gold-partner.png)](https://app.hubspot.com/marketplace/8066413/solutions/muloo) - ![Google Partner](https://build.wearemuloo.com/hubfs/raw_assets/public/muloo-2026/images/brand/google-partner.png) © 2026 Muloo (Pty) Ltd. Cape Town, South Africa. - [Privacy](https://build.wearemuloo.com/privacy?hsLang=en) - [Terms](https://build.wearemuloo.com/terms?hsLang=en) - [Email preferences](https://proposals.wearemuloo.com/email-preferences) ## What are you trying to fix? Pick the statement closest to your situation, or search the site. Just ask. It knows the portal work we do. Describe what is going wrong in your own words and our agent will tell you what it is, what we would do about it, and roughly what that costs. It will say when it does not know. 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Try the search box, or book a call and ask us directly. Is paid worth it for you? Ask Muloo ```json { "@context" : "https://schema.org", "@id" : "https://www.wearemuloo.com/#organization", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "ZA", "addressLocality" : "Cape Town", "addressRegion" : "Western Cape" }, "description" : "Muloo is a technical systems and AI acceleration firm. We architect, build and run HubSpot as the core of the revenue stack.", "email" : "hello@muloo.co", "name" : "Muloo", "sameAs" : [ "https://www.linkedin.com/company/muloo" ], "url" : "https://www.wearemuloo.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.wearemuloo.com/#website", "@type" : "WebSite", "name" : "Muloo", "publisher" : { "@id" : "https://www.wearemuloo.com/#organization" }, "url" : "https://www.wearemuloo.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "They are our own, held in the theme and versioned, drawn from B2B campaigns we have run and published channel data. They are modelled for cold traffic against a gated offer, which is the harder case. If your brand already has demand, you will beat them." }, "name" : "Where do the benchmarks come from?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Because a live audience figure needs credentials we would have to hold on your behalf, and it would change the tool from a calculator into an integration. This models audience from company counts and buying-committee size instead. It is an order of magnitude, not a targeting spec." }, "name" : "Why is the audience number not from LinkedIn or Google?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "It is deliberately unflattering. Most calculators are built to produce a number that justifies a proposal. This one is built to tell you when a budget is too small to close anything, because that is the more useful answer and the cheaper one to hear now." }, "name" : "The ROAS looks low. Is the tool pessimistic?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Three honest options: raise the budget until the maths clears, lower the cost of a customer by improving the offer and the follow-up, or reach the same buyer somewhere cheaper than paid. We will tell you which of the three applies rather than selling you the first one." }, "name" : "It says our budget will not close a deal in a month. Now what?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Your work email, once, to unlock the result. The budget, deal size and funnel numbers stay in your browser. Nobody calls unless you ask." }, "name" : "Does anything get sent to you?" } ] } ```