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The HubSpot core

Numbers leadership can argue about, instead of argue over.

A reporting layer across pipeline, activity, marketing and delivery, with agreed definitions, attribution that holds up, and dashboards built for the meeting they are used in.

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A named specialist replies within one working day. No sales sequence.

What is a reporting platform setup?

A reporting layer built on HubSpot data with agreed metric definitions, multi-touch attribution, pipeline and activity dashboards, and where needed a warehouse or Muloo Reporting layer for data HubSpot cannot hold. It ends the situation where each team brings its own version of the numbers.

What you get

What you get.

Scope and shape

Scope and shape.

Every engagement is scoped properly before it starts. This is the shape of a typical one.

Typical duration
Four to eight weeks Longer if the underlying data needs fixing first, which it often does
Beyond HubSpot
Muloo Reporting, or your warehouse For cross-system reporting HubSpot cannot do natively
Run it for you
Available as a monthly subscription Dashboards maintained, commentary written, numbers checked before the meeting
Prerequisite
Data you half trust If nobody trusts anything, start with the audit

See it running

The audit agent, on your portal, right now.

Muloo Audit is the clearest example of what we build and run. Point it at your portal and it reports back on data quality, workflows and unused licences.

  • Portal health
  • Workflow audit
  • Data hygiene

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10,000 credits buys one of

HubSpot-sent emails
666
Workflow actions
3,333
AI service conversations
200
AI content pieces
10

How it runs

Define. Fix. Build. Run.

  1. 01

    Define

    Every metric written down and agreed before a dashboard is built.

  2. 02

    Fix

    The data structure and tracking that the definitions turn out to depend on.

  3. 03

    Build

    Dashboards per meeting, plus the reporting layer where HubSpot cannot reach.

  4. 04

    Run

    Optionally maintained monthly, with commentary, so the numbers arrive interpreted.

Somebody with the same problem

What changed, and what it was worth.

All case studies

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Before you ask

The questions we get on this one.

Why does our reporting disagree with itself today?

Almost always because two teams are counting different things with the same name, and occasionally because attribution was never set up. Both are fixable, and definitions come first.

Do we need a data warehouse?

Most companies do not. If the reporting question spans HubSpot plus two or more other systems with real volume, then yes, and we will say so rather than selling you one by default.

What is Muloo Reporting?

Our own reporting product for HubSpot-centred businesses. It handles cross-portal and cross-system views that native dashboards cannot, and it runs on your data without you building the platform.

Talk to us about reporting

Tell us what is going on.

One form, one reply, from the person who would do the work. No sequence, no SDR, no chasing.

  • A reply within one working day
  • From a dedicated specialist, not an account manager
  • No sales sequence unless you ask for one

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